Direct Mail
Direct Mail
Direct Mail is a form of advertising that involves sending information about your company, product or services to potential or existing customers. It is channelized using a mail service for delivering marketing materials like brochures, postcards, catalogs and newsletters to the mailboxes of the prospects.
It's More Visible Than Email Marketing
Direct mailing lists have a much higher delivery rate and open rate than email campaigns.
It Lets You Effectively Target Ideal Customers
This form of marketing allows you to target customer groups with specific.
It Establishes Trust With Customers
Customers often think company emails are spam, so less likely to open or read the mail content. What’s better is that direct mail marketing offers you by putting your message in an exciting or visually appealing envelope, you can encourage customers to open it.
It's More Cost-Effective
This form of marketing saves your business time and money by targeting high-intent customers as opposed to trying to market to everyone, which leads to a much higher return on investment.
It’s More Memorable
The average person receives around 100 emails per day, compared to a handful of letters. Therefore, an email is likely to be missed, lost in the receivers inbox or simply deleted right away.
